Tag Archives: selling

Don’t be a pain

We find most of our customers and orders by following up with people. You give someone a book. You never contact them again, they forget about you. You give them a book, later you make contact to see if they have any questions. You give them another book. Ask again. Sooner or later they will realize that you are there. You are going to be there, and you care. But, DON’T be a pain!
So what is the difference between good followup and being a pain? For one, have a smile on your face and in your voice. Get permission to follow up. Follow up at a time and place that is convenient for the customer. Listen to them. Pay attention to their concerns. If you don’t know the answer to a question, no problem. “I understand what you wish to know, and that is a good question. I will be very happy to find out for you.” You are there to help that person, Not be a pain.
I was in a convenience store one time bringing books to the clerk. Another person walked in. I immediately backed away as I did not wish to interfere with her conducting the business of the store. Her response? Oh, don’t worry about him, he is just a salesman. Well, what did she think I was? Difference was she was interested in what I was selling, not what he was selling. He was a pain. I was not.