Tag Archives: marketing

Learning to go online

Is online marketing the only way. Nope. The other ways still work, in some cases better than they used to. Direct mail, print advertising, door to door (where it is still allowed), radio, we can’t forget TV, word of mouth, phone calling both warm and cold, texting, faxing, and referrals. I will deal with each of these from time to time, and perhaps others that I have not mentioned.
Online marketing, needs to be in the mix for most businesses. Not all as some would have you believe. Again, the internet is simply a medium, the types of marketing still vary. Pay per click, ad words, blogs, facebook paid advertising, online magazines, e-mail, pop ups, organic searches, twitter, linked in, tumbler, google+, and again, many that I have not mentioned.
So, you decide to go online to market. If you are older and have not used the internet in your worklife, you might be wondering where and how to start. Plenty of people and websites will proudly proclaim they are THE way to go. Buy their product and all your problems are solved. Great, but over 1000 different sites will tell you that. And you have to decide which ones are worth your time and money. Or you could go old school (if old school is even possible online) and learn by trial and error what will work. And what won’t. No matter what you do, it will take learning. Even if you pay someone else to do all of it for you, you still have to figure out who to pay because again, there are thousands who would be glad to do it for you.
And I am going to give you all the answers? Nope! I am going very old school and learning by trial, error, practice, persistence, and patience what will and will not work. I hope you enjoy my journey.

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Monday Marketing – Facebook Advertising

We can buy paid advertising on facebook. Organic opportunities are much better for several reasons besides the fact that they are free: The allow you to reach an audience that might never be aware of your existence. They can be interesting, encouraging people to click on and read them instead of clicking away from them as soon as possible. The opportunities may show up at any time, expected, or not.
Yesterday I did a blog post on reframing : https://exploringsuccesswithaflanders.wordpress.com/2014/06/08/attitudes-for-success-sunday-reframing/ This was followed last night by Brock Holt’s catch in left field (http://nesn.com/2014/06/red-sox-notes-brock-holt-still-ignites-boston-upon-moving-to-outfield/ ). I was able to take this to an organic advertisement for my blog posting:
What does “in left field” usually mean? To be way off the mark. Well, reframe. Brock was in the left field for the first time in his professional career. He made a fabulous catch, bounced off the fence and almost went flying, but he HELD ONTO the Ball. Success means even if you are out in left field, hold onto the ball!
What seeds will be planted here? Will I ever know the extent of it? No.