How and who to ask for a referral

In looking for referrals one of the best ways to ask is to suggest a person who might be a good referral. This bypasses the objection of I don’t know anyone who would be interested. A suggestion could be a hairdresser, a beautician, or a waitress for a cosmetic referral. A laundry attendant, housecleaner, housewife (or househusband) or mechanic for a cleaning referral. A teacher or a nurse would be a good referral for just about any business.
Ask for a type of person: a teen, an elder, a new mother, someone who has lost a lot of weight, or someone who needs to. Look into what type of customer benefits and desires your product or service the most then narrow your search to that person. Would a particular ethnic group or religion be more interested? How about a policeman, a fireman, a soldier or their better half?
For specific events or holidays you might contact businesses about gift baskets, presents, bonuses. Do you offer gift wrapping? For nonprofit organizations you can have a fund raiser. Schools, Red Cross, United Way, local non profits. People who have suffered a loss. As you do the fundraiser, ask if someone would be interested in earning extra money.
When you are looking for referrals, remember that you want people to refer people to you. When in contact with another business, ask how you can help them. If they ask how they can help you in return, let them know you are interested in referrals and again, suggest what type of person you are looking for.


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